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Artist, Band or Public Figure » Business Person
Artist, Band or Public Figure » Business Person
Artist, Band or Public Figure » Business Person
Artist, Band or Public Figure » Business Person
Artist, Band or Public Figure » Business Person
Artist, Band or Public Figure » Business Person
Artist, Band or Public Figure » Business Person
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Shark Tank India
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Shark Tank India :
Badalte Bharat ki nayi soch ko mil raha hai ek naya manch, jahan ubharte businessmen ke sapne honge sach! Jiska idea hoga best, usme karenge invest
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The year was 2010. Jyoti Wadhwa, a Delhi housewife and a mother of a two-year-old girl, found herself in a “confused state” when her husband Anshul Bansal, the only earning member of the family, came back home one day and said he wanted to quit his job as an investment banker and do something on his own. Jyoti realised that given the risk her husband was about to take, she needed to start contributing financially as well.
Finding her way During the course of her research, Jyoti found that printed pure silk fabrics were in demand and started searching for them.
The first-time entrepreneur then selected some items and uploaded them on eBay. And Sanskriti Vintage was born. In the beginning, trying to figure out how to list and describe products online seemed challenging, but she soon got the hang of things. Being in the export business without any staff in the early days meant that Jyoti had to do the shipping from the postal services herself, standing in queues with her young daughter for three-four hours.
While pure silk embroidered sarees were being sold online, no one else was selling hand-crafted embroidered sarees at the time and that proved to be the differentiator, according to Jyoti.
She explains, “What also helped set us stand out was the fact that nobody was really investing in products at that time. People would acquire old silk sarees, take photos and sell, earning a low margin. They’d buy at Rs 400 and sell for Rs 600. I realised that we can’t play the price game and thus decided to play the premium game. We picked out the most beautiful stuff, which was more expensive. invested in good photography, lights, and a DSLR camera at a time when other sellers were using 2-megapixel phone cameras.”
Since Sanskriti started on the eBay platform, they had no marketing spend. Jyoti focussed her energies on optimisation of listings and figured out how to get on top of them. She was soon selling 500-600 sarees in the range of $15-$40 per piece a day, with a 10-15 percent net margin. Soon, she managed to capture 40-50 percent of the market.
Taking a new route However, after three to four years the eBay market plateaued. “We got to the top and then there was nothing. We then listed on Amazon.com in 2013 (it was not in India yet). We experimented and realised that it was not the platform for our existing products. And that led to us starting a new range of apparel and fashion jewellery,” Jyoti says. When Amazon launched in India, Jyoti launched her fashion jewellery line called Zephyrr, which soon became a “best seller” on the platform.
In 2015, Jyoti received the Niryat Shree award from the President of India. It is an award that is given to 50 chosen exporters every two years for excelling in exports from India. Sanskriti is now present on almost all ecommerce platforms, exporting its products across the globe. The woman who wanted to contribute to the family kitty has done that and more!
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1 Billion Dollar Morning Routine
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The "1 Billion Dollar Morning Routine" - Habits of the World’s Most Successful People
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Entrepreneur - Motivational Video
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Get the exact 3 step blueprint we used to grow our company to 6 figures while traveling the world full time
Ratan Tata - Life Story
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On his 81st Birthday, let's take a look at some interesting facts about Ratan Tata, which make him the real 'ratan' of India!
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The lady in the picture with Jack. Ma is Tong Wenhong. She joined Alibaba Group 16 years ago as a receptionist.
When Jack Ma was allocating company shares, he gave Tong 0.2% shares right saying it will worth 100 billion when Alibaba goes public into the market later. He asked her to just stay in the company, don’t change to other companies and she will get 100 million when Alibaba goes public.
Tong waited years after years but Alibaba never went public.
She asked Jack when will Alibaba go public in 2004 and Jack said soon.
She asked again in 2006 and Jack said soon,again. However she never saw it happen and never got the 100 million.
When Alibaba finally went public in the New York Stock Exchange in September 2014, it was worth 245.7 billion.
Tong,the former senior receptionist,current Vice President of Alibaba,became a millionaire from a receptionist with 320 million worth.
Can you stay in a company for 14 years?
When the founder is still fighting tirelessly,who are you to complain as a follower?
They said to succeed you must be down to earth,never be eager for quick benefits.
If you’re sure that there’s water down the well,put all your effort and time at this location.
We would rather dig a well with 10 years time than to dig 10 pits in one year time.
Stay hungry for victory.
Greater things takes time..We need to practice the art of waiting,have patience enough...
Welcome 2019 !!!
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